The Fiesta Bowl, now sponsored by Tostitos tortilla chips (a Frito-Lay product), is a United States college football game played annually since 1971. Originally, the game was hosted in Tempe, Arizona at Sun Devil Stadium where it remained until 2006. University of Phoenix Stadium in Glendale, Arizona is the current venue. Previous bowl game sponsors included Sunkist and IBM's OS/2 operating system.
In 1998 the Fiesta Bowl became part of the Bowl Championship Series (BCS), and prior to 2007 every four years (most recently in 2003) was the designee for the national championship game.
