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Originally titled the "Tournament East-West football game," the Rose Bowl was first played on January 1, 1902, starting the tradition of New Year's Day bowl games. The inaugural game featured Fielding Yost's dominating 1901 Michigan team, representing the East, who crushed a previously 3-1-2 team from Stanford University, representing the West, by a score of 49-0 after Stanford quit in the third quarter. Michigan finished the season 11-0-0 and was considered the national champion. Yost had been Stanford's coach the previous year. The game was so lopsided that for the next 15 years, the Tournament of Roses officials ran chariot races, ostrich races, and other various events instead of football.[3] But, on New Year's Day 1916 football returned to stay.

Before the Rose Bowl stadium was built for the January 1, 1923 match, games were played in Pasadena's Tournament Park, approximately three miles southeast of the current stadium. In the game's early years, except during World War I, the Rose Bowl always pitted a team, but not necessarily the conference champion, from the Pacific Coast Conference, the predecessor of the current Pacific Ten Conference, against an opponent from the Eastern U.S. Beginning with the 1947 game, the game's participants were established as the champions of what is now the Big Ten Conference and the Pac-10.